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Manchester Marketing Firm Knows How to Handle The Big Issue - 20th February 2009

Posted by Gareth Cutter

Big Issue in the North awarded year long free marketing campaign

• FOR IMMEDIATE RELEASE

Manchester e-commerce firm Doctor Net has awarded its first pro-bono account of 2009 to the Big Issue in the North. Worth approximately £6,000 over a period of 12 months, the city centre digital specialists will help the Big Issue launch its new Big Deal initiative and provide promotional support to the England Team in the Homeless Football World Cup.

Thirty Five North West charities applied for help from Doctor Net following an appeal in the Manchester Evening News in January. The Big Issue in the North was selected by staff members at Doctor Net.

Doctor Net's Managing Director, Chris Maule is excited about the prospect of working with the Big Issue. He said:- “It was very difficult to decide which charity should benefit from our support, we wish we could help all of the charities who applied. However, we picked the Big Issue in the North because we felt that they could get the most from working with us. It is a very worthy cause and this partnership will help us lead the way in promoting corporate responsibility amongst SME’s in the North West”.

Richard Brown, Advertising and Business Development Director for The Big Issue in the North said: "We're very pleased that Doctor Net has awarded The Big Issue in the North this pro-bono account and look forward to working with them in the coming months. We're currently developing our Big Deal initiative, which is a subscription package for organisations wanting to ensure they get The Big Issue in the North magazine on a regular basis, and we're also once again putting together England's Homeless World Cup team, who will be travelling to Italy in September to take part in an international street soccer tournament playing against around 40 other teams of homeless people. I'm confident Doctor Net will prove invaluable in promoting these projects and raising the profile of The Big Issue in the North."

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NOTES TO EDITORS

Doctor Net is a Manchester based full-service e-commerce company offering a variety of online services, including e-commerce, email marketing, website development, customer relationship management (CRM) and search engine management.

The Big Issue in the North is a business solution to a social problem. It’s a limited company employing staff to write, design and distribute the magazine.

The Big Issue in the North is sold by homeless people across the north of England. Alongside selling the magazine most of our vendors take part in The Big Life Plan, a tailored programme of support to help vendors achieve their goals and move away from the streets for good.

Selling The Big Issue in the North gives homeless people the opportunity to earn a legitimate income. It also gives homeless people motivation and self-esteem.

• 85%of vendors say that selling gives them the motivation to change their lives
• 79% say it has improved their self-confidence
• 95% say they want more from life than selling The Big Issue in the North
• 82% say that since selling the magazine they have committed less crime

Doctor Net Eradicates 'Hidden' Email Marketing Costs with Modular Template-Editing System - 25th November 2008

Posted by Gareth Cutter

• FOR IMMEDIATE RELEASE

Doctor Net, a full-service e-commerce company based in Manchester, UK have developed a software feature designed to combat the email marketing inefficiencies losing businesses as much as £42,000 each per year.

The new eMailCampaigner modular template-editing system allows marketers to design, compose and administrate their email campaigns with greater efficiency, saving time and money spent on the 'hidden costs' of email marketing.

Recent research conducted in the UK has shown that in worst-case scenarios it can take as many as 19 hours to prepare an email campaign for broadcast, costing the equivalent of £800 per campaign, or £41,600 over the space of a year for a weekly email.

Doctor Net has found it can dramatically reduce the amount of time it takes to prepare an email with its new modular template-editing system. Since its launch it has helped numerous eMailCampaigner clients regain the ability to modify the content and design of their advertising campaigns quickly, generating a higher ROI and greater customer satisfaction.

With the new system, marketers can integrate, remove and adjust modules as they compose the email and see it represented as it will be delivered without the need for any technical knowledge.

Chris Maule, Managing Director of Doctor Net had the following to say: “Our clients have seen the time it takes to put together an email campaign massively reduced since we introduced this system - by as much as 80% in some cases.”

He continued: “The hidden costs of £800 to design a campaign will be worrying to some and just surprising to the rest of us. Any email campaign that takes that long to produce and costs that much to set up clearly isn't adhering to best practices. Our system goes beyond what is typically expected and I'm delighted that our clients have seen a positive return from it, producing professional email campaigns in less time than ever.”

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NOTES TO EDITORS

eMailCampaigner is an email marketing platform developed by Doctor Net, a UK based full-service e-commerce company.

Healthy Figures Despite Global Economy Fears - 14th March 2008

Posted by Gareth Cutter

UK online marketing spend buoyant

• FOR IMMEDIATE RELEASE

Full-service e-commerce company, Doctor Net are celebrating a great start to 2008 after winning some high profile accounts within January and February. The Manchester based firm have noticed no decline in customer spend despite fears over the economy. This news comes hot on the heels of findings that UK Internet advertising budgets grew further in the fourth quarter of 2007 despite cutbacks in other channels, that's according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA).

Doctor Net, who provide email marketing, e-commerce and CRM solutions, said the market was buoyant and that it showed no signs of slowing. Exhibiting at this years Technology for Marketing & Advertising show (TFM&A) at Earls Court further highlights the growing numbers of companies who are turning their spend to online channels.

Doctor Net's business development manager John Coyne, exhibited at the show; "We had been quoted figures on the number of attendees in 2007 and initial results show a good increase on those figures. Our stand was extremely busy and all attendees and exhibitors seemed in great spirits".

The company have recently upgraded their eMailCampaigner application and used TFM&A to launch a new email template editing tool.

Mr Coyne continued, "The feedback from visitors to our stand was extremely positive and more than justified our decision to invest in developing eMailCampaigner. We felt it was important to make creating email campaigns as easy and efficient for our customers as possible. That seems to have worked and hopefully it should drive new business from those visitors we were able to demo to at TFM&A. As far as we are aware, no other email marketing providers in the UK are offering this sort of flexibility within their template editors".

February also saw Doctor Net win the email marketing and communications account with The British Association for Shooting and Conservation (BASC), a British organisation whose mission is to promote and protect sporting shooting and the well-being of the countryside throughout the United Kingdom and overseas.

"BASC are celebrating their centenary this year, so it is a really exciting time to be supporting them with their online communications", said Coyne.

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eMailCampaigner Reaches Landmark Account - 1st August 2007

Posted by Gareth Cutter

• FOR IMMEDIATE RELEASE

Manchester based full-service e-commerce company Doctor Net today reached a milestone to be proud of when they signed up the 500th client to their email marketing application, eMailCampaigner

The agency, based in Manchester City Centre, are working with Boobaloo - the company behind Kids Trolley Karts available in Asda superstores and shopping centres nationwide.

The project between eMailCampaigner and Boobaloo is aimed at installing more Boobaloo Kiddy Karts into supermarkets and shopping centres. To do this, Doctor Net have devised a strategy that allows Boobaloo to send out informative emails to shopping centre managers throughout the UK. These emails are branded and include links through to the Boobaloo and Child Safe websites.

Boobaloo Director, Robert Morris, commented, "We all hear about horror stories of children going missing whilst out shopping but if a shopping centre or supermarket installs Boobaloo karts then that risk is eliminated".

On the project with Doctor Net, Morris is equally confident, "It wasn't practical to go to every retail park, shopping arcade or supermarket in the UK so we wanted a way to target these prospects quicker. When we first spoke to the team at eMailCampaigner, they understood immediately what Boobaloo were about and they had strategies and techniques that could help us. We have a simple yet effective way of targeting our potential customers quickly and we can track who takes an interest in our message. If they do, we then get on the phone to them. We know the concept works as there are over 4,000 Boobaloo karts in circulation worldwide - we just need to let more people know".

Doctor Net's John Coyne commented, "We haven't really given too much thought to be honest. We are more excited about working with Boobaloo than we are about obtaining our 500th eMailCampaigner client".

The company have also developed their own e-commerce and customer relationship management (CRM) solutions. "I'll be even happier when we reach 500 clients with each of those products which hopefully won't be too far away", added Mr Coyne.

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None Like It Hot - 2nd February 2007

Posted by Gareth Cutter

• FOR IMMEDIATE RELEASE

Undeniably it's unseasonably warm, and according to a panel of UN scientists, it's not just somebody's fault; it's your fault. It's not very good for one's self esteem being responsible for the demise of your species so what can you do to help stop the Earth sliding into global melt down?

One area that you can make a big difference without causing yourself too much personal pain is in the office. You may be surprised to find out that an average office worker prints out 1,200 pages per month (21% of which ends up in the bin the day it was printed). If you're cringing reading this then the figure is probably a little too high.

UK based full-service e-commerce company Doctor Net believe the solution is simple. In addition to their ongoing campaign to get companies to send their marketing material by environmentally friendly emails they have come up with the following tips of how you can make a difference with just a small effort in the workplace:

1. Purchase and use recycled paper
2. Only print emails and documents if it is essential
3. Encourage staff to re-use and recycle paper rather than wasting
4. Re-use scrap paper
5. Issue company literature and documents internally and externally via email
6. Set targets and offer staff incentives to implement and promote waste minimisation
7. Set targets that can be measured - has your expense of purchasing paper decreased?
8. Set your printer to print on both sides of the paper by default as you will use less paper

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NOTES TO EDITORS

Doctor Net is a UK based full-service e-commerce company providing e-commerce, email marketing and CRM solutions. http://www.doc-net.com/