New Wilmslow fashion boutique to help women create the foundations for an everlasting wardrobe.
FOR IMMEDIATE RELEASE
Manchester e-commerce experts Docnet have teamed up with new Wilmslow based ladies fashion retailer Black White Denim to help them launch a powerful online presence.
The store, which opened it’s doors in September, only stocks women’s clothing in black, white or denim and is currently supported by an interactive landing page. Jo Davies, the brains behind the idea, wanted to stock classic pieces that could form the foundation for any stylish woman’s wardrobe. A total of 20 designers are showcased including By Malene Birger, Bolongaro Trevor, Lot 78 and J Brand Jeans. The collection also features clothing and accessories by up and coming designers, whose pieces were previously not available outside of London.
Docnet have used their flexible content management system to create up to date features such as the ‘Sign Him Up’ promotion. Women simply sign up their partners to ensure they get that Christmas present they really want. Their partners can chose from either a wish list or pieces chosen by Black White Denim based on order history. This helps Black White Denim to stay in touch with their existing customers and attract new ones, informing them of any promotions or events.
The current landing page, designed by Lou Poole of Germ, includes a 360-degree virtual tour of the store and gives consumers a real flavour of who Black White Denim are. The blog has up to date news about the progress of the new store and features some of the many press releases covering its opening. The fully transactional site is set to go live before the end of February 2011.