Posted by Stephanie Fenton
This week saw the launch of the first national daily newspaper for almost 25 years, a brave move in today’s digital age when many choose to access the news online. i went on sale Tuesday with the aim of targeting lapsed readers of quality newspapers. The idea is to serve the time poor by summarising the day’s news from around the globe in short concise articles. The paper also comes at a much lower price than its parent paper, The Independent, at just 20p.
Having had a read through Tuesday’s edition of i, the layout and concept of the paper do appeal to me. The short, to the point information boxes seem to offer something for everyone. Having no large chunks of copy means that even if a story is of no particular interest you needn’t waste too much time skimming through.
On a more negative note, there has been speculation that the paper may have to go free to succeed and I must admit I agree. The Independent says i is a great answer for rushing commuters yet if they’re in such as hurry it is hard to see why they would walk all the way to a shop in the morning to buy a paper when the can pick up a free metro on either the bus or the train. On top of that i must compete with people having the ability to access most national dailies via smartphone apps. That said, the speculators could be wrong and it will be interesting to see whether readers will choose to adopt i as part of their daily routine.